• Create distinctive competencies?
• Build superior customer value or lower costs?
• Foster superior market share and profitability?
• All of the above?

How do you create a competitive advantage ?

• • Integrated actions, that produce sustainable advantages over competitors

Where do you Start ?

• • Use a critical success factor approach
  • Identify areas where poor performance is certain if business is deficient
  • Perform a Competitive advantage analysis

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