Impact on Business

When the Internet first came to the workplace it was looked upon as though it was almost a toy.  People would talk about how fun it was and all the cool things they could find on the web.  It wasn’t long before browsing became far more than mere entertainment.  The expansion of the net’s capabilities exploded and has forever changed how we do business.

Exploring the Internet has become fast, easy and relatively inexpensive.  At most every company, employee’s that have a pc; have Internet and Intranet capabilities.  Past the firewall is nearly everything we need to do research on vendors, conferences, and the latest technologies.  Vendors have learned that making information easily accessible generated more interest in their products and services and can open doors to potential sales.  Many co-workers have commented on their preference to doing initial inquiries via the web because it offers privacy.  Contact with a salesperson is no longer required to learn about a company’s product line, unless you wish it.

Within the firewall at most companies there are extensive Intranet’s that house many different types of web sites such as:

• Benefits sites in which employees can monitor and maintain their own personal profiles
• Points of information sites where organizations within companies can promote themselves and their initiatives
• Distributions sites for products and services such as enterprise software etc…

The Internet has created a new generation of wealth. Ordering over the Web has become easy, quick and recently safer for credit card use.  Amazon Books is an excellent example of how the Internet can maximize sales.  They not only provide a service, they have added many customer service touches such as keeping tract of prior purchases, offering suggestions for new books based on prior purchases and speedy delivery.  The advertisers have recognized the power of web pages. What were once clean logon pages are now cluttered with advertisements for all kinds of products.

The web is open 24 hours a day 3 day’s a week, it is generally not effected by such things as storms, natural disasters etc…. The web promotes telecommuting and even productive day’s off.

It is also fascinating to see how quickly the web technology has advanced.  What were once basic flat screens are now three-dimensional videos.  On the other hand, I tend to miss the personal interaction – the human contact. Some sites are unforgiving if errors are made.  Beyond the firewall there is not much accountability for the content or accuracy of the sites.  For many people it has become a way of life to sell and to buy.

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