It’s all a “confidence” game.

Providing adequate confidence that …

… Data will not be altered or misused.

… Only authorized access is allowed.

… Customers’ wishes are being honored.

Recent surveys of online consumers

70% said privacy was important to them, but only 40% read privacy statements

53% use the same usernames and passwords on multiple sites

91% would be more likely to do business with a company that verified its privacy practices with a third party

84% think that third party verification should be a requirement