Channel Sales – Items to Consider
May 11, 2010Territory vs Major Account Manager, vs Channel Manager, vs Global Accounts Manager
Forecast:
Quota’s (top 10/20 deals)
Commit,
Top prospects,
Most likely, (what moved)
Revenue (where can is there low hanging fruit)
Sell to and through
Lead Generation,
Call Activity,
Professional association,
Tradeshow,
Internet resources
Buyer:
Economic,
Business requirements,
Policy compliance,
Evaluators,
Coach
Steps to close:
Qualify deals,
Move to eval and commitment
Follow through to Quote
Get to the purchasing rep
Get The PO
Obstacles:
Product bigotry,
Product cost,
Product value,
Product history,
Product maturity,
Ease to deploy product