business

Channel Sales – Items to Consider

May 11, 2010
Territory   vs   Major Account Manager,  vs  Channel Manager, vs  Global Accounts Manager
            Forecast:
               Quota’s   (top 10/20 deals)
Commit,
Top prospects,
Most likely,  (what moved)
                        Revenue  (where can is there low hanging fruit)
                                       Sell to and through
            Lead Generation,
Call Activity,
            Professional association,
                                    Tradeshow,
                                                            Internet resources
Buyer:
            Economic,
                        Business requirements,
                                                Policy compliance,
                                                                        Evaluators,
                                                                                    Coach
Steps to close:
            Qualify deals,
                        Move to eval and commitment
                                                            Follow through to Quote
                                                                                    Get to the purchasing rep
                                                                                                            Get The PO
Obstacles:
            Product bigotry,
Product cost,
                    Product value,
Product history,
                                        Product maturity,
                                                  Ease to deploy product