A history of undelivered, paid goods /services will sour any business links. Fraudulent use of financial data will destroy any trust relationship. Business is increasingly little more than the processing. This is most obvious in the financial sector.

Such enterprises are exploiting the internet technologies, with browsing the net for new product ideas and potential new markets becoming a legitimate business task. A coordinated rigorous internal review process is essential to ensure operational integrity.

Business opportunities can be considered from many perspectives. The internet has bombarded us with unsolicited junk mail through spamming. Rapid network communication facilitates the “pyramid selling” of greed, through rumors, innuendoes etc…

Such scams have been increasing all over the world, further economic and political integration through the European Union may, however, change this. Even a small percentage of gullible recipients in a potential market of millions can generate a lot of revenue to the unscrupulous organization.

The Internet as a viable delivery system accessing “publicly available” yet corporate databases and information will do more than redefine products and services; it will irrevocably change work and employment patterns.

Networking has had a profound impact on the transaction costs of the larger enterprise. Most modern business techniques are being enhanced by the availability of computer networking.

The historical integration of the larger enterprise is being replaced by the more flexible and responsive core enterprise with it’s many ‘Teletrading’ partners. The early economic basis for vertically integrated companies was that direct control of all resources would reduce the time/cost of ‘legal’ negotiating between companies. Transaction costs  have fallen, generating new opportunities. Real-time networking will facilitate the mixing and matching of relationship between business entities.

Concepts such as ‘just in time replenishment’ do not require total control of the supply process in the networked age. The obfuscation of earlier corporate boundaries can bring problems as well as opportunities. Global, public networks will allow distant competitors to infiltrate local environments will little or no effort. They may be providing real products and services thus increasing customer choice, but electronic access may result in the stealing of corporate resources.

A successful dynamic market needs a mixture of investment; short and long term. The local emergence of a range of valuable networked products and services will be restricted by fears that such investment cannot be justified because of the emergence of global opportunists moving in and out of a market ‘, costly and with impunity.

Business common sense and vigilance is probably even more relevant within the interactive global market than in the local context.

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