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IT Strategy and Technology

August 10, 2013

Becoming customer-centric starts with Strategy and is supported with Technology Enablers.  Technology is a means to an end.  Not an end in itself.

Strategy and objectives identification.

  1. What is our overall mission?
  2. The value proposition?
  3. Marketing strategy?
  4. How will loyalty models be utilized or trigger-based marketing?

Develop the customer and business metrics and establish benchmarks

Marketing strategy identification

  • Confirm customer segments and sub-segments
  • Perform data modeling including migration, attrition, and acquisition
  • Marketing program and tactics identification
  • Develop pricing plan
  • Identify communication plans
  • Develop testing plan
  • Gather & prioritize business requirements for new functions

High Level Work Streams Sample

Blueprint
Assessment Phase Solution Design Program Initiation
Business requirements gathering System architecture design Program Management Office
Source Systems Analysis   Meta data Define roles, quality control, standards
Organizational assessment   Data flows
  System components Roadmap
  ETL Requirements
Tool recommendations Phases
Develop conceptual data model Timeline
Refine/Prioritize business requirements Organizational Readiness
Tool selection Benefits

Project Plan

Architecture

Road Map

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