Bull or Bear in IT
March 24, 2010
Bull Market Bear Market
Big spending wins eyeballs. |
Smart spending wins customers. |
Customer acquisition is a priority. |
Smart spending wins customers. |
Company merge to look big. |
Customer retention is a priority. |
We’ll be the next Yahoo. |
Companies merge order to survive. |
Free offers lure new customers. |
We’re not the next Yahoo. |
It’s an ad sellers market: |
Reward programs benefit good customers. |
You need us, we’re a portal. |
It’s an ad buyers market: |
Services firms take equity as a form of payment |
I’ll buy on performance metrics. |
Cool Factor marketing: |
Services firms take cash, thanks. |
Big parties, big budgets, Super bowl ads. |
Case studies, frugal budgets, email marketing. |
Reactive direct marketing – |
Proactive direct marketing – |
Occasionally contacting registrants or members. |
Using tools to figure out the right customer offer. |
Partnerships help you build buzz – |
Partnerships help you expand your value proposition – |
You are who your partners are. |
Customers get a new service. |